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Conversion Rate Optimization Services

Conversion Rate Optimization Strategy & Services


CWH Software’s Digital Marketing’s optimization expert team will improve your ROI by strategically building a data-driven conversion rate optimization (CRO) strategy.
Our conversion rate optimization services continually test, tweak, and optimize your CRO strategy to build your business by:
  • 1. Designing optimized landing pages
  • 2. Running heat maps
  • 3. A/B testing
  • 4. Multivariate testing
CWH Software’s services are a multi-step process that starts by identifying your company’s objectives and defining the relevant metrics we’ll use to measure success.
One of our first steps to maximize your conversion rates is to begin reducing your website or landing page bounce rate, increase the average number of pages viewed per visit, and increase the overall time each user spend on your site.

What is Conversion Optimization?

Our team looks at CRO as a highly strategic, data-driven art and science. Our goal is to improve SEO ranking of your website and/or landing pages in order to generate quality clients or leads and convert them into paying customers to grow your business.

Conversion Rate Optimization

CRO requires a great deal of creativity. Our team takes a holistic approach to CRO, using an organic and structured process to creatively apply the data from your site’s Google Analytics.
This data analysis combined with our A/B and multivariate testing allows us to learn and launch only the best variations on your website and/or landing pages. In order for CRO to be effective, you can’t guess at what changes would be most lucrative. So our team of SEO professionals approach the science of CRO by:
  • 1. Developing and testing valid SEO tactics and hypotheses
  • 2. Running controlled A/B and multivariate tests
  • 3. Measure and make sense of the results and website analytics to find the appropriate improvements.
  • 4. Implement changes and rinse repeat (do it all over again!)

CWH Does All The CRO Strategy For You!

We’re a full-service digital marketing agency currently serving clients in North India. We’re digital strategy experts with over 12 years experience in SEO, SEM, Content Marketing, Social Media Strategy, Lead Generation and Conversion Rate Optimization (CRO).
Being experts in SEO, User Experience (UX) and website analytics, we’re able to test results that statistically prove which website or landing page variation gives your business the maximum conversions.

CRO Checklist

At CWH, we treat conversions like a moving target. We will be constantly running tests and fine-tuning your campaign to maximize performance. Spark has developed the ultimate CRO checklist to ensure your website is working for you and that the user experience is flawless. Overview of the CRO Checklist:
  • Conversion Focused Content
  • Navigation Path
  • Web Design
  • Analytics and Monitoring
  • A/B and Multivariate Testing
  • Cross Browser/Mobile Testing

Reporting and Insights

Transparency is important to us. With CWH, you will receive detailed campaign reports from your dedicated account manager, outlining key performance metrics such as bounce rate, click-through rate, behavior flow charts, and more.
If you’re ready to get started with our custom conversion rate optimization services, contact us for a meeting or request a quote today.