PPC Service ( Google Adwords Management )
Chandigarh Mohali Punjab
Pay-Per-Click (PPC) advertising is one of the most effective methods of delivering targeted traffic to your web site & converting that traffic into leads. We help look after your brand & present it to the most qualified leads! our Service includes creating & managing your Ads, which means not having to outsource landing page design, optimization, content writing, graphic design, etc. Everything is done in one place, & we do it well. That’s how Pay Per Click Management should be!
We will help you achieve your goals with a complete advertising strategy! This means that we can help drive cold traffic, warm traffic, and hot leads to your website in the smartest way possible.
Detail of What’s Included with our PPC Services & AdWords Management
- Landing page creation & optimization is standard with our Google PPC management services
- Creation of text ads including headline creation, description, display URL.
- Setup of ad extensions to enhance the visibility of your ad by displaying information such as site links, your business number, location, reviews, just to name a few.
- Target marketing identification & campaign setup to your target market based on placement, audience, topic & keywords
- Display targeting optimization, which will allow us to target interests, age, gender, & target users that have previously visited your website.
- We will optimize your ads for mobile devices
- Configure language options if other than English
- Location targeting
- Budget setting & expectations management
How We Can Help Your Business?
Let us help you by avoiding the costly learning curve & beginner mistakes. We help to save your time & money. We work with the way client or company get affordable advertising & management services while being able to focus on running their business smoothly.
AdWords Management That Will Help You Target Your Ads
We will analyze you keywords, your campaigns, and optimize your campaign targeting, your keywords & device targeting. Our team will not only stop there! Our goal is to truly understand your ideal customers & help get your brand introduced to your ideal customers at the lowest cost per interaction. Once your customer knows who you are we want to teach them what you do & help you can help them. Digital Shift will help your customers evaluate your products/services to their needs. You products/services will emphasize the business problem that you are solving for them. The next step is to help them better understand why your product & service is important to them & why it matters. Our strategy will help your ideal customer convert! We can help you reach this goal through education & building credibility.
Why are keyword match types important on the search network?
- Broad match type will include misspellings, related searches, synonyms, and variations (wider audience)
- Broad match modified appear mean that the keywords can appear in any order & contain modified terms that allow for close variation, but not synonyms (all display network ads are treated as broad match).
- Phrase match are a close variation in a phrase
- Exact match returns an exact term & close variation (more specific target audience)
- Don’t forget to set negative keywords! Many customers who used to manage their own accounts forget to set them up.
We will Advise You on Display Ad Targeting
- Since we are not limited to only one of these option & will use a combination of the following targeting methods to create a strategy for you.
- Review Contextual target including Keyword Targeting & Topic Targeting
- Review Audience targeting which include affinity audiences for brand awareness, but if you are wanting to reach audiences actively shopping for a product/service customize the affinity audience.
- Interests will help you target people interested in products/services similar to yours.
- Remarketing can help you reach people who previously visited your website.
- While demographic ad targeting will allow you to target based on age, gender, and parental status.
- We can also target based on specific sites in the display network.
Our consultation will also cover Campaign structure.
- We will tailor each campaign to your specific business goals based on the campaign type
- We will create ad groups appropriate to your strategy or structure of your website such as themes, and products/services
PPC Service Continued What Happens After We Setup Your Campaign
- Quality Score evaluation & keyword & campaign management
- Quality Score analysis for each keyword based on; 1) click-through rates, 2) landing page experience & 2) ad copy relevance
- Ad Rank Monitoring (ad position)
How Quality Score & Ad Rank Benefit Your PCC Business Strategy
Quality Score is an important component of PPC service because a better quality score can improve your Ad Rank & result in 1) higher ad position and/or lower cost-per-click (CPC). Quality score isn’t based on auction time factors but instead focuses on expected click-through, ad copy relevance, and the landing page.
Ad Rank takes into account action-time factors including keywords, devices, language, locations, and times. The willingness to pay-per-click as well as the quality score contributes to your quality score.
Our PPC team:
- We have team of young, active, dedicated, hardworking and experienced experts who have complete knowledge about the world of online marketing.
- Our team offer our clients with targeted website traffic.
- Our team offer the best PPC campaign for their business needs.
- Affordability and 100% client satisfaction services rendered by us.
We offer :
- Campaign Report Management
- Better Leads & PPC Landing Page Creation
- Improve ROI
- A/B Testing for Landing pages
- Ad Campaign Set Up
- Reduced CPC
- Bid Management
- Increased Paid Traffic
What does our service mean to you?
We will aim to win a higher position at a lower pay-per-click bid because out expert team will assess your keywords, ad title, and copy, as well as your ad extension.